Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.Ĭontagious is filled with fascinating information drawn from Berger's research. It's more influential than advertising and far more effective.Ĭan you create word of mouth for your product or idea? According to Berger, you can. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Jonah Berger knows more about what makes information go viral. Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. Contagious Book by Jonah Berger Official Publisher Page Simon & Schuster About The Book Excerpt Reading Group Guide About The Author Product Details Raves and Reviews Resources and Downloads Contagious Why Things Catch On By Jonah Berger Trade Paperback LIST PRICE 17. The New York Times bestseller that explains why certain products and ideas become popular.

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Contagious by Jonah Berger